{"product_id":"the-other-macro","title":"The Other Macro","description":"\u003cp\u003e\u003cstrong\u003eProtein is on water, sweets and coffee. Meanwhile the nutrient most people are actually short of has almost nothing to sell it.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eNutrition researchers reviewing the 2026 food trends keep making the same unglamorous point: people in high-income countries generally get plenty of protein and not enough fibre. And something is shifting — publishers reported roughly a \u003cstrong\u003e9,500% increase in page views on articles mentioning fibre\u003c\/strong\u003e. A lot of people have gone looking.\u003c\/p\u003e\u003cp\u003eWhat they find is a list of high-fibre foods and an instruction to eat more of them. Which skips the only part that's actually hard: do that suddenly and you will spend a fortnight bloated, decide fibre disagrees with you, and stop.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eInside:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy protein won the aisle — and why a protein claim isn't information about whether you need more\u003c\/li\u003e\n\u003cli\u003eWhat fibre actually does: soluble, insoluble, fermentable, and why the type changes how you should start\u003c\/li\u003e\n\u003cli\u003eWhat's well established versus what's promising but unsettled — stated separately, because the gap is where products get sold\u003c\/li\u003e\n\u003cli\u003eThe eight-week ramp: one change at a time, fluid first, pulses in week three rather than week one\u003c\/li\u003e\n\u003cli\u003eWhere the fibre actually is — almost all of it in the cheapest food in the shop\u003c\/li\u003e\n\u003cli\u003eThe thirty-plants rule, honestly assessed\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChapter 7: when more fibre is the wrong advice\u003c\/strong\u003e — the chapter almost no popular fibre content writes\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e23 pages · Instant PDF download · 2026 edition\u003c\/p\u003e\u003cp\u003e\u003csmall\u003eInformational purposes only. Not medical or dietetic advice, and not a weight-loss programme. Fibre is not universally good advice: for several digestive conditions, increasing it can make symptoms worse. If you have any gut condition, take regular medication, or have persistent symptoms, speak to a doctor or registered dietitian first.\u003c\/small\u003e\u003c\/p\u003e","brand":"Fieldnote Press","offers":[{"title":"Default Title","offer_id":49444567843051,"sku":"cln1789938789266","price":8.64,"currency_code":"DOP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0834\/7926\/5515\/files\/the-other-macro_1.png?v=1789938793","url":"https:\/\/tailwagging.shop\/products\/the-other-macro","provider":"My Store","version":"1.0","type":"link"}