{"product_id":"the-twenty-second-label","title":"The Twenty-Second Label","description":"\u003cp\u003e\u003cstrong\u003e52% of people now recognise the term \"ultra-processed food\". Almost none of them can tell you, standing in an aisle, which of two packets is the one they meant to avoid.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAwareness has tripled in three years. More than six in ten shoppers say they read ingredient lists. And researchers tracking this politely report that consumers are now \"developing their own definition\" — because the classification the phrase came from was built for population research, not for a Tuesday shop with a trolley and a child.\u003c\/p\u003e\u003cp\u003eThis 23-page field guide teaches a method instead of a slogan. Three looks, roughly twenty seconds, on any packet in any country.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eInside:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy \"avoid ultra-processed\" is too blunt to shop with — and what to ask instead\u003c\/li\u003e\n\u003cli\u003eThe three looks, in a fixed order, and why turning the packet over first is the highest-value habit in the book\u003c\/li\u003e\n\u003cli\u003eThe four patterns in an ingredient list that are visible at a glance — including sugar wearing several names to move down the list\u003c\/li\u003e\n\u003cli\u003eThe one number to read per category, per 100g, compared against the packet beside it\u003c\/li\u003e\n\u003cli\u003eThe health-halo test: \u003cem\u003evirtuous compared to what?\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe five categories where the gap between versions is large — and the ones where it genuinely doesn't matter\u003c\/li\u003e\n\u003cli\u003eDoing all of it on a real budget, where the highest-value foods are also the cheapest\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eNo fear, no forbidden list, no diet.\u003c\/strong\u003e The science on food processing is genuinely unsettled and the book says so rather than pretending otherwise.\u003c\/p\u003e\u003cp\u003e23 pages · Instant PDF download · 2026 edition\u003c\/p\u003e\u003cp\u003e\u003csmall\u003eInformational purposes only. Not medical, nutritional or dietetic advice. If you have a medical condition, allergy, or are feeding a child, the guidance you need is specific to you and should come from a doctor or registered dietitian.\u003c\/small\u003e\u003c\/p\u003e","brand":"Fieldnote Press","offers":[{"title":"Default Title","offer_id":49444574920939,"sku":"wbx1789938801962","price":7.44,"currency_code":"DOP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0834\/7926\/5515\/files\/the-twenty-second-label_1.png?v=1789938806","url":"https:\/\/tailwagging.shop\/products\/the-twenty-second-label","provider":"My Store","version":"1.0","type":"link"}